UNDERGRADUATE
Bachelor of Business Administration (BBA)
Launch your global corporate career from Malaysia. Specialize in Marketing or Human Resource Management. Apply for any 2026 BBA intake to automatically qualify for our exclusive 2026 International Student Scholarship.
About The Programme
Experience a dynamic and career-focused journey with AeU’s full-time Bachelor of Business Administration (BBA). Designed for motivated individuals ready to build a strong foundation in business leadership, this programme equips you with the strategic problem-solving abilities and practical experience needed to thrive in a global marketplace.
How You Will Learn 🡣
You will develop critical thinking, modern management skills, and digital workplace competencies while learning alongside experienced faculty and peers from diverse backgrounds across South Asia and beyond.
Progress is evaluated through continuous assessments (case studies, presentations) combined with a final examination.
Complete a comprehensive final-year Project Paper or Industrial Training (Internship) to gain direct exposure to corporate dynamics.
Gain face-to-face guidance from expert facilitators with 24/7 access to AeU’s digital platforms and modern library resources.
Intakes 🡣
AeU offers multiple entry points throughout the academic year, allowing international students to align their admission with visa processing timelines and personal planning.
Applications are accepted continuously throughout the year. Secure your offer letter early to complete your Malaysian Student Visa application without stress.
Programme Components 🡣
A curriculum built for real-world corporate success. structured to build a strong foundation in business leadership, strategic problem-solving, and modern management.
Structure: 120 Credit Hours (General Studies, Core Subjects, Discipline Core, Electives, and Industrial Training).
Duration: Minimum 3 years of full-time, on-campus study.
Foundational courses required to master essential business principles and holistic development:
View Foundation Subjects
- Integrity and Anti-Corruption Course
- Social Responsibility Project
- Fundamentals of English Grammar
- The Web Economy
- Malay Language & Communication 2
- Philosophy and Current Issues
- Principles of Accounting, Management, Marketing, Finance, and Economics
- Business Law & Human Resources Management
- Business Communication & Organisational Behaviour
- Business Ethics and Corporate Governance
- Intro to Information Systems and E-Commerce
- Operations Management & International Business
- Business Analytics & Strategic Management
- Academic Writing
Advanced courses focused on corporate strategy, digital business, and global economics:
View Discipline Core Subjects
- Marketing Management and Strategy
- Logistics and Supply Chain Management
- Economics for Business
- Financial Management
- Talent Acquisition & Management
- Leadership and Organisational Development
- Project Management & Sustainable Development
- International Trade & Digital Business
- Entrepreneurship in the Digital Age
- Technology and Innovation Management
- Business Research Methods
Select one (1) elective area to focus your corporate expertise:
Track A: Marketing
- Product Development and Pricing Strategy
- Integrated Marketing Communication
- Strategic Marketing and Branding
- Marketing Research
Track B: Human Resource Management
- Managing Performance
- Planning and Staffing
- Compensation Management
- Human Resource Training and Development
Hands-on industry placement or an extensive research capstone project (6 Credit Hours) to demonstrate real-world strategic competency before graduation.
Entry Requirements 🡣
Asia e University (AeU) accepts standard 12-year basic education qualifications (such as Higher Secondary Certificates/HSSC, Intermediate, CBSE/ISC, and Cambridge A-Levels) as well as recognized polytechnic and post-secondary diplomas from around the world, subject to MQA equivalency standards.
For holders of National High School Certificates (HSSC, Intermediate, CBSE, ISC) or Cambridge GCE A-Levels:
For students completing pre-university foundation certificates or pre-degree programs:
Post-secondary diploma graduates can transfer directly into the degree:
Evaluated on a case-by-case basis through formal review by the AeU University Senate.
English Language Requirements 🡣
Flexible English proficiency pathways designed to get you started smoothly. You can satisfy requirements through international exams or gain entry via AeU’s intensive preparation program.
Meet direct admission requirements with any of the following standardized scores:
International applicants who do not meet direct English requirements can still secure conditional admission by enrolling in AeU’s EPC prior to starting their degree:
Fees & Funding 🡣
Earn an internationally recognized degree in Malaysia at a fraction of Western tuition costs. All eligible international applicants receive an automatic fee reduction to keep world-class education affordable.
No separate scholarship essay or extra application required. Savings are automatically applied upon admission:
Connect directly with our International Admissions team on WhatsApp for official fee schedules, installment options, and visa application timelines.
* Applicable for 2026 intakes. Excludes 6% SST and optional fees (e.g., English Preparatory Course, annual visa renewals). Net fee covers 3-year full-time tuition and academic support.
Career Pathways & Further Studies 🡣
Launch your global business career from Malaysia, an affordable, world-class corporate hub. The BBA equips you with job-ready strategic skills for high-growth corporate sectors across Asia, the Middle East, and worldwide.
Prepare for in-demand, high-income roles across top corporate economies:
Fast-track your leadership journey. BBA graduates qualify for direct entry into AeU’s full-time, on-campus postgraduate programs in Malaysia:
Need English Support? The EPC Pathway
Skip the IELTS delays and start your Malaysian student journey immediately with a Conditional Offer Letter. Complete your intensive English Preparatory Course directly on campus, then progress straight into your degree programme.
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